(The Simonds Big Brands Transformer )

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The Simonds Big Brands Transformer

The brief from Simonds was to promote the annual Simonds Big Brands sale, and to create something bigger than we ever had done before. We did just that. We created the Simonds Big Brands Transformer.

Made up of parts of a Simonds home and the upgrades you can get during the sale, our Transformer, affectionately known as the “Homebot”, was embraced whole heartedly at Simonds.

The campaign extended across Victoria, South Australia and Queensland, and included a 30sec TVC, 15sec TVC and 45sec cinema commercial (which sounds and looks the most impressive of all) fence banners at display centres, press, a 2metre high standee, catalogues, online animation and 15 sec cinema Adshels.

It was a big campaign, an exciting campaign and one that was officially recognised by Hasbro. They even supplied the toys.

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