(Try The Switch "Stereo")
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Try the Switch "Stereo"
The new integrated advertising campaign for Momentum urges consumers to Try the Switch. Led by TV, the commercials highlight people experiencing a range of irritating lifestyle situations.
Confusing energy options frequently make consumers feel disempowered and differentiation is a challenge. However, the Momentum call to action is simplified by a dedicated 1800 SWITCH telephone number, increasing ease of access.
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