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What time is Beer O’Clock?

Punters have been encouraged to vote in “The Real Australian Election” of 2013: the exact timing of that fraught and unresolved question:
‘When is Beer O’Clock?’

Thirsty Camel Beer O'Clock campaign ambassador Mick Molloy said: "Once we have the answer, we should down tools, head to the nearest boozer and raise our glasses to toast Beer O'Clock together. It’s a matter of civic duty. All Australians should vote in this important poll."

And they have. In what’s proving to the poll of the year, more than 8,600 votes have already been received and polling closes on 10 November. So there’s still time - anyone can vote by visiting Thirsty Camel's
Facebook page.

All voters go immediately into the draw to win a share of a cool
$40,000 prize pool.

Thirsty Camel’s Marketing Director Leah Grinter is delighted by the campaign – a deceptively simple concept that’s yielding rich rewards.

“Thirsty Camel is all about irreverence”, she said. “The Beer O'Clock concept is a perfect fit for our brand. We wanted to seize the opportunity to put this on the national agenda and create a discussion point between all Australians. We look forward to announcing the official Beer O'Clock time later this month and celebrating with a nice cold drink."

Southern Cross Austereo is the major media partner for the campaign.

Watch this space: when the votes are finally tallied, all Australians will know exactly when Beer O’Clock is, just in time for Christmas!


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