t20 > news > T20 gets in the mix!

T20 gets in the mix!

T20 is excited to announce the launch of Club Mix, Mercury Group’s new loyalty program for Victorian-based clubs and community venues.

Mercury Group, Victoria’s largest non-for-profit gaming service provider, provides gaming advice, servicing and venue assistance to 45 venues state wide.

Members enjoy a raft of exclusive club and network prize draws, along with food, drink and club related activities. It is also the perfect excuse to have a drink with friends, both old and new.

Club Mix has been running an integrated communications plan, incorporating regional TV, metro radio and numerous online assets to help build brand awareness.

Along with traditional brand and promotional advertising, colorful 3AW personalities, such as Grubby & Dee Dee and David Mann will be driving home the Club Mix message to key demographics.

Furthermore, the integrated communications plan will compliment existing promotions materials, produced by T20, which have proved effective in helping to increase patronage across the Club Mix network.

Mick Kelly, Mercury Group Operations Manager, said the consensus within the Club Mix network was extremely positive, especially those who had already featured in David Mann’s live crosses.

“We hope the number of venues participating in Club Mix will expand as a result of our communications plan“, Mr. Kelly said.

“We are confident unaligned venues will see the advantages of joining the Club Mix family and help us expand into the future“, Mr. Kelly said.

T20 also developed the Club Mix website, which has been pivotal in directing media consumers towards their nearest local venue, along with further explaining the Club Mix concept.

For further information on Club Mix, simply visit www.clubmix.org.au and get in the mix today!


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