t20 > news > Licensing collaboration in B&T

Licensing collaboration in B&T

      Bec Griffiths (Copywriter) and Chris Maplestone (Art Director)
December 10, 2015


This month's edition of B&T Magazine is a particularly special one for T20. Filling the blank canvas of the B&T 'IF' section, is our collaboration with clip licensing agency Born Licensing.

Tasked with showcasing the potential of the licensing model, the T20 team were given free-range to come up with a suite of press adverts, using iconic elements of world-famous films, toys, games and TV shows.

And we're pretty proud of the results.

Magazine Images

After our recent work with Born Licencing, negotiating a world-first deal with Hasbro for the Simonds Transformer campaign (refresh your memory here), this was a great opportunity to revisit clip licensing and think outside the square.

Many thanks to Born Licencing for inviting us to be involved, and a special thank you to all the companies who allowed us to use their brands - Simonds, Nissan, Haymes Paints, Yellowglen and Earth Choice - to demonstrate the possibilities of clip licensing.

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