(news)




t20 > news > Licensing collaboration in B&T

Licensing collaboration in B&T

      Bec Griffiths (Copywriter) and Chris Maplestone (Art Director)
December 10, 2015

 

This month's edition of B&T Magazine is a particularly special one for T20. Filling the blank canvas of the B&T 'IF' section, is our collaboration with clip licensing agency Born Licensing.

Tasked with showcasing the potential of the licensing model, the T20 team were given free-range to come up with a suite of press adverts, using iconic elements of world-famous films, toys, games and TV shows.

And we're pretty proud of the results.

Magazine Images

After our recent work with Born Licencing, negotiating a world-first deal with Hasbro for the Simonds Transformer campaign (refresh your memory here), this was a great opportunity to revisit clip licensing and think outside the square.

Many thanks to Born Licencing for inviting us to be involved, and a special thank you to all the companies who allowed us to use their brands - Simonds, Nissan, Haymes Paints, Yellowglen and Earth Choice - to demonstrate the possibilities of clip licensing.

(latest news)

Taking a website from yesterday to tomorrow

The new Guests website now reflects the brand in a very positive way.

Read more

Cayzer’s innovative, new website is open for inspection

The design, responsiveness and user experience of Cayzer’s new website embodies the Cayzer brand promise of always putting their customer first.

Read more

A saucepan needs a tissue, and a toothbrush needs a hug.

We can confidently say that both of these spots will stand out in an often-noisy, often-predictable ad-break.

Read more

Calling all UI/UX Designers and Front-End Developers

We're looking for some talented people to join our growing team

Read more

info@t20group.com.au


+61 3 9654 7788


Level 5, 145 Russell Street


Melbourne VIC 3000 Australia



Where can we take your business?

(say hello)

Back to Top