|Maya Abeysekera, Client Business Manager
September 25, 2015
After months of collaboration with Guests, we are excited to announce the launch of their new branding. Guests’ positioning, creative direction and tone have all been completely refurbished. Here’s a brief show and tell.
We began by taking Guests through the T20 Communication Ready Workshop™ program, where we engaged with their staff and uncovered some invaluable insights. The key take-out was that Guests offer unlimited possibilities and unique solutions. In short, their customers are limited only by their imaginations. What a brilliant thing to be able to say.
This discovery led us directly to the new brand positioning line: Just Imagine. Simple? Yes. Basic? Not at all. Just Imagine gives customers permission to think big, to picture the potential of their property, and to see the possibilities. Guests have the imagination and resources to make that a reality and add that value to any space. It is fantastic way to introduce yourself to your customers.
Having arrived at the positioning, we refreshed the tone and style for the brand and carried that through to the collateral. Here are a few examples:
It has been fantastic to see the evolution of this brand, and we’d like to thank Guests for the opportunity to work on this project with them, and for them.
Just imagine what we could do for your business…
Taking a website from yesterday to tomorrow
The new Guests website now reflects the brand in a very positive way.
Cayzer’s innovative, new website is open for inspection
The design, responsiveness and user experience of Cayzer’s new website embodies the Cayzer brand promise of always putting their customer first.
A saucepan needs a tissue, and a toothbrush needs a hug.
We can confidently say that both of these spots will stand out in an often-noisy, often-predictable ad-break.
Calling all UI/UX Designers and Front-End Developers
We're looking for some talented people to join our growing team