With the annual flurry of Valentine's Day advertising over, Big Mike's charm appears to be rubbing off on more than just the ladies.
Research revealed by Encore, Australia's media, marketing and entertainment online magazine, indicates Thirsty Camel's Valentine's Day Campaign, 'The Pick Up', was voted one of the best ads of the month by a panel of 1,000 Australian consumers.
Panelists were asked to choose their favorite ad from a shortlist of 16 commercials.
Even more impressively, 'The Pick Up' was voted the second best ad by the 18-49 demographic, which is Thirsty Camel's target audience.
In fact, 40% of all respondents voted 'The Pick Up' as their favorite ad.
Leah Grinter, Director of Marketing at United-Inn Keeper Association, said the campaign aimed to create an easily accessible story, which could be shared across multiple platforms.
"The Pick Up was well received throughout Youtube and other social media platforms", Mrs. Grinter said.
"It was also a great representation of Thirsty Camel's 'irreverent' marketing strategy", Mrs. Grinter said.
The content, which was launched through a dedicated website, received thousands of visits, helping to further expand public awareness of Thirsty Camel's Hump Club.
Furthermore, 'The Pick Up' received hundreds of 'likes' on Facebook, helping to increase the organisation's social media base.
Its success placed Thirsty Camel alongside brands such as Subaru, Cadbury, Schweppes and Yellowglen.
Watch Big Mike in action again at thepickup.com.au
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