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t20 > news > A saucepan needs a tissue, and a toothbrush needs a hug.

A saucepan needs a tissue, and a toothbrush needs a hug.

      Bec Griffiths (Copywriter) and Chris Maplestone (Art Director)
April 7, 2016

 

When we experience a great loss, our emotions run high. We get sad, we get mad, and we reach for those we wouldn't normally reach for, such as strangers and inanimate objects.

Without giving too much away, this is what happens in our latest campaign for Simonds. The brief was to promote their Greatest Ever Upgrades Sale, and do it differently, and we can confidently say that both of these spots will stand out in an often-noisy, often-predictable ad-break.

Watch TVC #1

Watch TVC #2

Simonds National Sales Manager, Colin Bischof, and National Marketing Manager, Michelle Nichols are pleased with this fresh take on the sale.

"Both commercials are not only different to anything Simonds have ever done, they're unique to the housing industry" says Bischof.

"It's increasingly difficult to gain the attention of the market, and these ads are different and watchable enough to do that," adds Nichols.

Launched April 1, the campaign will be on air until late May, appearing across metro Melbourne, regional Victoria, Adelaide and Brisbane, and will be supported by targeted press, radio and POS collateral.

It's also worth noting that this campaign was produced entirely in-house, giving us greater creative control, and making the whole production process more nimble.

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Melbourne VIC 3000 Australia



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