|Bec Griffiths (Copywriter) and Chris Maplestone (Art Director)
April 7, 2016
When we experience a great loss, our emotions run high. We get sad, we get mad, and we reach for those we wouldn't normally reach for, such as strangers and inanimate objects.
Without giving too much away, this is what happens in our latest campaign for Simonds. The brief was to promote their Greatest Ever Upgrades Sale, and do it differently, and we can confidently say that both of these spots will stand out in an often-noisy, often-predictable ad-break.
Simonds National Sales Manager, Colin Bischof, and National Marketing Manager, Michelle Nichols are pleased with this fresh take on the sale.
"Both commercials are not only different to anything Simonds have ever done, they're unique to the housing industry" says Bischof.
"It's increasingly difficult to gain the attention of the market, and these ads are different and watchable enough to do that," adds Nichols.
Launched April 1, the campaign will be on air until late May, appearing across metro Melbourne, regional Victoria, Adelaide and Brisbane, and will be supported by targeted press, radio and POS collateral.
It's also worth noting that this campaign was produced entirely in-house, giving us greater creative control, and making the whole production process more nimble.
Taking a website from yesterday to tomorrow
The new Guests website now reflects the brand in a very positive way.
Cayzer’s innovative, new website is open for inspection
The design, responsiveness and user experience of Cayzer’s new website embodies the Cayzer brand promise of always putting their customer first.
A saucepan needs a tissue, and a toothbrush needs a hug.
We can confidently say that both of these spots will stand out in an often-noisy, often-predictable ad-break.
Calling all UI/UX Designers and Front-End Developers
We're looking for some talented people to join our growing team