t20 > news > A three-storey Transformer and a landmark deal with Hasbro

A three-storey Transformer and a landmark deal with Hasbro

   Nicole Howard, Client Business Manager
October 12, 2015

Our latest campaign for the Simonds Big Brands Sale is an agency first, a client first, a world first and certainly not your average homebuilder promotion.

The sale pulls together the biggest names in the building industry to offer homebuyers a huge choice of upgrades. In response to a ‘make it big’ brief from Simonds, we created a three-storey Transformer out of building materials and home products.

Hasbro was 100% on-board when they heard what we wanted to do, and a world-first licensing deal was created, not to mention, a world-class TV commercial.

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We can’t take all the credit. David Born at Born Licensing negotiated the rights, and the talented team at Pixel brought the Big Brands Transformer to life. Special thanks go to Luke, John, Andy and Haley, along with director, Sam Wark.

If you were watching the Grand Final, you may have already seen the 30sec TVC, which launched with a bang across Victoria, South Australia and Queensland during the AFL and NRL Grand Final weekend. And if you’re a movie buff, you’ll see the 45sec ad in cinemas soon.

It’s a big offer, a big opportunity, and it calls for a massive thank you to the team at Simonds for giving us this chance to make it a big deal.

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