t20 > news > A new look at Valentines Day

A new look at Valentines Day

Thirsty Camel, known as an irreverent brand and always looking at life from a different perspective, and this Valentines Day is no exception. Thirsty Camel wanted to reward their Hump Club members with content that took a different look at Valentines Day.

We decided to create a short movie titled 'The Pick Up' to provide an evocative parody about the pitfalls associated with online dating. The central message 'pick up what you really want' not only refers to content in the video, but ties back to Hump Club and the business that Thirsty Camel are in – take away alcohol.
With content sent to the existing Hump Club members plus a social and PR strategy, the video is sure to create buzz. The Pick Up is a clear continuation of the Thirsty Camel brand strategy and continues differentiate themselves within the alcohol industry.

Be sure to check it out at thepickup.com.au.


(latest news)

Taking a website from yesterday to tomorrow

The new Guests website now reflects the brand in a very positive way.

Read more

Cayzer’s innovative, new website is open for inspection

The design, responsiveness and user experience of Cayzer’s new website embodies the Cayzer brand promise of always putting their customer first.

Read more

A saucepan needs a tissue, and a toothbrush needs a hug.

We can confidently say that both of these spots will stand out in an often-noisy, often-predictable ad-break.

Read more

Calling all UI/UX Designers and Front-End Developers

We're looking for some talented people to join our growing team

Read more


+61 3 9654 7788

Level 5, 145 Russell Street

Melbourne VIC 3000 Australia

Where can we take your business?

(say hello)

Back to Top