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t20 > news > A new look at Valentines Day

A new look at Valentines Day

Thirsty Camel, known as an irreverent brand and always looking at life from a different perspective, and this Valentines Day is no exception. Thirsty Camel wanted to reward their Hump Club members with content that took a different look at Valentines Day.

We decided to create a short movie titled 'The Pick Up' to provide an evocative parody about the pitfalls associated with online dating. The central message 'pick up what you really want' not only refers to content in the video, but ties back to Hump Club and the business that Thirsty Camel are in – take away alcohol.
 
With content sent to the existing Hump Club members plus a social and PR strategy, the video is sure to create buzz. The Pick Up is a clear continuation of the Thirsty Camel brand strategy and continues differentiate themselves within the alcohol industry.

Be sure to check it out at thepickup.com.au.

 

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