t20 > news > Mona Lisa, Van Gogh & T20

Mona Lisa, Van Gogh & T20

Throughout the last nine months, T20 Group has assisted the Camberwell Art Show in helping solidify their spot up the top of the domestic art show scene.

The 2013 Camberwell Art Show was T20 Group’s major community service project for the year, helping the Rotary Club of Camberwell continue its important Australian and internationally based community work.

Along with a revamped brandmark, EDMs, billboard posters, press ads, promotional collateral and radio commercials, T20 Group created and coordinated the successful release of the Rotary event’s new television commercial.

The television spot featured on major metropolitan networks, helping drive customers to the art show’s new home at Swinburne University, Hawthorn.

Graeme Hope, President of Camberwell Rotary, said the television commercial was a significant break from previous marketing campaigns, adding humour and animation to Rotary’s key advertising messages.

“The humour helped show the lighter side of the Camberwell Art Show and Rotary”, Mr. Hope said.

With close to 1300 paintings on display, the event managed to draw a high standard of entries, helping maintain the event’s prestigious reputation.

The Camberwell Art Show has helped generate over $2.1 million towards Camberwell Rotary’s community activities over the last 47 years.

Camberwell Art Show Patron, Harold Mitchell, used his extensive influence to help deliver some effective media coverage as did major sponsors, the Herald Sun and radio 3AW.

Bang Bang Studios also volunteered their time and resources, which helped ensure a smooth production phase.


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